Energy Photo

 

Volcano Eruption

 

Energy

 

Decarbonization

 

Decarbonization is mission-critical for the planet

The global energy landscape will change more in the next 10 years than in the previous hundred. As the world’s energy sector moves away from fossil fuels toward renewable energy sources, industrial companies are challenged with addressing this transition in transformative ways.

 

Digitization will be key to making power-generating assets more efficient, the electric grid more secure and resilient, the aviation industry more sustainable, and helping manufacturers reduce waste.

The Free Keyword Tool

 

The Free Keyword Tool | WordStream

We’ve revamped our popular Free Keyword Tool and it’s better than ever, with more features, more data, and exclusive info to help you manage, optimize, and expand your search marketing campaigns.

Keyword research can be a slog, but WordStream’s Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search.

Want to know more about WordStream’s new and improved Free Keyword Tool? Then keep reading!

Why use WordStream’s Free Keyword Tool for keyword research?

Keyword research is one of the first – and most crucial – steps in any search marketing campaign, organic or paid.  But most free keyword suggestion tools offer limited results and limited utility, especially when it comes to keyword research for PPC.

To drive search engine traffic, whether through organic search or paid search advertisements, you need the right keywords, plus a process to expand your keyword lists over time. That’s where our free tool comes in.

WordStream’s Free Keyword Tool gives you hundreds of relevant keyword results, plus additional, actionable information like competition level and estimated CPC, all for free!  It’s an awesome alternative to Google’s Keyword Planner.

How does the Free Keyword Tool work?

Just enter a keyword and then choose your industry and country (if desired). You’ll get a list of related keyword suggestions, including long-tail keyword variations, as well as their search volume on Google and Bing.

You can also enter a website URL – such as a competitor’s homepage – to get contextual keyword suggestions and ideas to help you compete against similar businesses.

We’ll show you the top 25 keywords right away. To get the full list of keywords, just enter your email address, and we’ll send you the full keyword list by email for free.

What are the Free Keyword Tool’s unique features?

You don’t just want keywords – you want competitive, industry-specific information  and keyword analysis features that help you prioritize and make the most of your marketing budget.

Our free Bing and Google keyword tool is specifically designed to arm paid search marketers with better, more complete keyword information to inform their PPC campaigns, including competition and cost data, tailored to your country and industry, so you know your keyword list is super-relevant to your specific business.

Once you’ve got your keyword list, download it as a CSV file to make it super-easy to upload directly into your Google Ads or Bing Ads account. Put your keywords to work!

We think it’s one of the best keyword research tools out there for PPC marketers. But you can use it for SEO keyword research too!

Keyword Data Sources for The Free Keyword Tool

The Free Keyword Tool’s keyword and keyword search volume data is sourced through the Google and Bing keyword research API.

Filtering Free Keyword Results by Industry

With WordStream’s Free Keyword Tool you also have the option to filter your results by industry, which specifies your results and other data including search volume, competition level and estimated CPC so they’re all maximally relevant to your industry.

For example, if you search for keywords related to “cars” while selecting “Arts & Entertainment” as the industry, you’ll see results like “cars movie,” “disney cars,” and “pixar cars.” However, if you input the same term and change the industry to “Finance & Banking,” you’ll see results like “new car incentives” and “new car lease.”

You can filter your results by 24 business verticals, including Apparel, Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Books & Literature, Business & Industrial, Computers & Electronics, Finance & Banking, Food & Drink, Toys & Games, Health, Hobbies & Leisure, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News Media & Publications, Family & Community, Occasions & Gifts, Pets & Animals, Real Estate, Retail & General Merchandise, Sports & Fitness, and Travel & Tourism.

Location Based and International Keyword Data

You can filter your keyword results and volume/performance data geographically – choose between more than 23 countries including Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey, United Kingdom or United States.

Are you a United States-based advertiser looking for location-specific keywords for a local campaign? Simply enter the name of your state and get keyword results specifically catered to your region.

More about PPC keywords

If you want to learn how to sort your new keywords into actionable clusters, check out our article on keyword grouping. And if you just want to use our Free Keyword Tool to find costly keywords that are wasting your PPC budget, read all about negative keywords. 

The Free Keyword Tool is fast, accurate and easy to use

Our free keyword suggestion tool provides comprehensive and accurate keyword suggestions, search volume and competitive data, making it a great alternative to the Google Keyword Tool or AdWords Keyword Tool.

You can use the free keyword finder tool to get keyword ideas including:

Google Ads keywords – find high-volume, low-competition keywords that your competitors haven’t discovered to use in your Google ad campaigns.

Keywords for websites – find popular and niche keywords for your website at scale.

Keyword phrases – learn what real phrases users type into search engines to address their needs.

Long-tail keywords – get long-tail keyword queries that are less costly to bid on and easier to rank for.

Negative keywords – save thousands of dollars by discovering what keywords you should exclude from your AdWords campaigns.

Meta keywords – help search engines understand your website with meta keywords.

PPC keywords – research keywords to use in your PPC campaigns.

SEO keywords – export SEO keywords to help your site rank on more organic searches.

Popular keywords – find high-volume keywords in your industry or niche. 

The Top Alternative to Keyword Planner for Keyword Searches

WordStream’s free keyword research tool is intended as a complementary tool to Google’s keyword planner. Both tools allow you to search for keywords to add directly to your account. One advantage WordStream’s keyword search tool has over Keyword Planner is the inclusion of concrete search volumes, rather than search volume ranges. Our hope is that this feature makes it easier for users to identify the exact keyword searches that matter to them.

As a Google partner, our keyword finder benefits from a direct line to Google’s API, so you can ensure that the data you receive is verified and credible. At the same time, our keyword finder expands on Keyword Planner’s offering by bringing Bring data directly into the fold. So while you’re mining for Google keywords, don’t neglect the augmentative impact Microsoft keyword searches can have on overall performance. 

Your Multi-Purpose Keyword Analysis Tool 

Want to analyze keywords? WordStream’s Free Keyword Tool is an ideal choice. The Free Keyword Tool is a multi-purpose keyword analysis tool that allows you to analyze the keywords that matter most to you. 

Whether that means analyzing keywords with the highest intent to your products and services, analyzing keywords with tenable levels of competition so you can rank near the top of the page, or simply analyzing search volume: identify the keywords across Google and Bing that can really make a difference in your account. 

A Website Keyword Analysis Tool For Any Business

One other great feature our tool is equipped with is the ability to analyze keywords from your website. A website keyword analysis is the quickest way to generate keyword ideas directly from your product pages and content. 

So if you don’t have a pre-filled list of keywords to pull from, simply enter your website or landing page and we’ll analyze the keywords therein for you. WordStream’s Free Keyword Tool is a robust, efficient website keyword analysis tool for any business. 

Using WordStream for SEO Keyword Research

The Free Keyword Tool is primarily a tool used for finding and analyzing PPC keywords. That said, many of our customers and readers use the Free Keyword Tool for SEO keyword research as well. 

The search volumes you’ll find in the search volume column of our tool are accurate whether you’re bidding on a keyword, or writing organic content for it. Search volume is so pivotal to search marketing, as it gives you the ability to understand which keywords prospects are searching for the most in your industry. Find a good mix of search volume, competition level, and intent to your products and services, and you’ll be in a good spot. 

You can delineate SEO keywords by identifying keywords that are informational in nature (as opposed to commercial). Long-tail keyword research, the art of finding keywords that are longer and more detailed, is a great way to surface keywords that would be better for blog posts than online ads. 

Want to use WordStream as a free keyword spy tool? Try typing your competitors’ homepage URLs into the URL bar. Doing so will allow you to identify the keywords that they could realistically profit from bidding on or writing about. If you then write about those keywords, or bid on them, you stand to gain some of your competitors’ traffic. 

Identifying Related Keywords and Popular Keywords

We should discuss the art and importance of identifying both related keywords and popular keywords. If you don’t want to start with a URL, try starting with a keyword you think is related to your products and services. 

WordStream is a related keyword generator and keyword popularity tool in one: it will not only tell you the keywords that have the highest search volume, it will surface keywords related to your starting keyword that may be beneficial to your ad account or content strategy.

Using WordStream for Keyword Tracking and Keyword Checking

WordStream is not a traditional keyword tracking tool: it’s not going to tell you how your domain ranks for a given keyword. That said, you can (and our customers do) use WordStream to track how search volumes and competition levels change over time for the keywords that matter to them. 

Maybe you passed over a keyword originally because it had only a 100 search volume. But what is its search volume today? Perhaps it has been impacted by seasonality, or a change in buying activity related to your business or industry. Consistently use our tool to check and track the keywords that matter to you, and you’ll be able to stay on top of search volume changes that can make a real difference. 

Learn more about WordStream

Knowing how to do keyword research is important, but not the only step in the search marketing process. WordStream offers plenty of tools to help you optimize your online marketing campaigns, including:

The Google Ads Performance Grader – A fast, free, and easy way to audit your Google Ads account. Find out how your paid search campaigns stack up against competitors, and get actionable tips for improvement.

Smart Ads Creator – Create designer-quality display ads, for free and in minutes.

The Facebook Ads Grader – Get an instant, free report on the performance of your Facebook advertising campaigns, plus tips on how to save money and get better results.

High CPC

Insurance	$54.91
Loans	$44.28
Mortgage	$47.12
Attorney	$47.07
Credit	$36.06
Lawyer	$42.51
Donate	$42.02
Degree	$40.61
Hosting	$31.91
Claim	$45.51
Conference Call	$42.05
Trading	$33.19
Software	$35.29
Recovery	$42.03
Transfer	$29.86
Gas/Electicity	$54.62
Classes	$35.04
Rehab	$33.59
Treatment	$37.18
Cord Blood	$27.80

• Download the infographic as a PDF
• Read the Full “Most Expensive Keywords” Story: The Most Expensive Keywords in Google AdWords
• Read our Follow-up Story to the “Most Expensive Keywords” Study: Where’s Mesothelioma, What Is Cord Blood & Other FAQs About Our Most Expensive Keywords Study
• Grade Your AdWords Account for Free: Use the AdWords Grader to get a free, instant AdWords account audit.

The Most Expensive PPC Keywords

How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. At WordStream we can’t get enough PPC; that’s why we decided to conduct some research and find out what the most expensive keywords are in Google. Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised us and our readers.

Want to learn more about how Google advertising works? Check out our infographic: What is Google AdWords?

Top 10 Most Expensive Google Keywords

The Top 10 Most Expensive Keywords are:

1. Insurance
2. Loans
3. Mortgage
4. Attorney
5. Credit
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim

You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers and credit, reminds us of the growing cost of education.

The next ten most expensive keywords complete our total list, resulting the top 20 most expensive keywords:

1. Conference Call
2. Trading
3. Software
4. Recovery
5. Transfer
6. Gas/Electricity
7. Classes
8. Rehab
9. Treatment
10. Cord Blood

There you have it – the highest cost keywords. If you are considering entering into one of these industries, be ready to pay high cost per click rates for the top keywords. While some may start treatment facilities for the greater good, be aware that you’ll wind up in one of the most expensive niche groups, and your paid search marketing wallet will suffer from those high CPCs.

The most expensive SEM keywords may be frustrating for those in the industries, but they are the best keywords for Google, who makes 97% of revenue from advertising on Google sites (AdWords, AdSense). In the last four quarters, the biggest player of search engine history brought in $32.2 billion in total advertising revenue.

The Most Expensive Ads Keywords

While the minimum bid per keyword is 5 cents in AdWords, the high cost keywords listed above are nowhere near that. Google can make up to $50 per click from the most expensive PPC keywords. Keyword advertising is a highly lucrative business for Google. Learn more about the costs of AdWords here.

The most expensive niche groups paying for the most costly keywords are industries with very high lifetime customer value; the most costly AdWords keywords exist in industries where the customer pay-off is considerably high. Ultimately, the amount of money insurance companies get from an individual signing up for insurance with them makes high cost per click rates worth the investment, even at $54 a click.

Find your best keywords with our Free Keyword Tool.

Tips for Businesses in Expensive Google Keyword Niches

Asking yourself, Should I use AdWords? If you are in an industry paying big bucks for the most expensive Google AdWords key words, you will want to make sure you are implementing pay per click marketing best practices. Here are a few to keep in mind:

• Quality Score: High AdWords Quality Scores can lower your CPC and help you pay less for the most successful keywords. Finding the right keyword niches and dividing large keyword lists into smaller, more segmented lists that you can easily write targeted ad text for, resulting in improved Quality Scores and better keyword rankings.
• Be Specific: Target specific, 3-5 word keywords. You can use a Google AdWords keyword tool to come up with specific keyword ideas, both broad and long tail keywords.
• Use Negative Keywords: Irrelevant keywords result in costly clicks that will never drive conversions, and when bidding on the most expensive keywords at $50 per click, negative keywords are absolutely essential.
• Focus on Relevancy
• Landing Page Optimization: While most AdWords conversion rates stay around 2%, we will often see landing pages convert at 20% or even 30%. The key to landing page optimization is to continuously try out different types of offers and test how people respond to them.
• Expand into Display: Especially if you’re looking to spread brand awareness, the display network is a great way to generate affordable clicks; and with tools like our Smart Ads Creator, you can get up and running on Display more quickly and effectively than ever.

Want to learn Google AdWords? WordStream has the educational resources, tools, and PPC management software your businesses needs for success.

How Does Google Make Its Revenue?

Many people are surprised to find out that Google makes 97% of their revenue from online pay-per-click advertising. We decided to dig in and break apart exactly which keywords makes Google the most money.

How Was the Data for the Most Expensive Keywords Study Compiled?

For the Most Expensive Keywords Infographic, we compiled data from our own large keyword database and the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period.

We then organized the grand total keyword list into categories by theme, such as “Credit,” or “Insurance.” The largest keyword categories were determined by weighting the number of keywords in each category, as well the estimated monthly search volume and average CPC for each keyword.

Why is Quality Score Important For Bidding on Competitive Keywords?

Quality Score is key for using AdWords effectively and getting the most out of your advertising budget. When bidding on competitive keywords, Quality Score is especially crucial because High Quality Scores can help you lower your average cost-per-click.

If you’re concerned about your Quality Score, try running the free AdWords Grader, a free tool that helps advertisers evaluate their PPC campaigns based on important metrics like Quality Score. If you score low, Quality Score can be improved by writing more targeted ad text and landing pages.

Why are Negative Keywords Helpful When Bidding on Expensive Keyword Categories?

Negative Keywords help you eliminate unwanted queries from triggering your ads. Identifying them can help figure out what kinds of keywords you’re likely to be matched against and weed out keyword phrases that aren’t relevant, helping prevent wasted spend.

Why is Landing Page Optimization Important When Bidding on Expensive Keywords?

Well-optimized landing pages can have conversion rates as high as 20% or even 30%. The key to landing page optimization is trying out different types of offers, testing them, and seeing how people respond.

Why is it Important to be Specific When Bidding on Expensive Keywords?

Targeting more specific keywords ensures that you only pay for keywords that are relevant to your business. Target specific, 3-5 word keywords. Implementing a keyword tool can help you generate specific keyword ideas, just make sure you are only paying for keywords that are specific to your business.

Are There Any Other Industry Studies About the Most Expensive Google Keywords?

Yes, we’ve done several other studies in different quarters about Google’s earnings. Check out our:

• Breaking Down Google’s 2011 Revenues
• Our follow up to this study, Where’s Mesothelioma, What is Cord Blood, & Other FAQs

What is the Minimum Bid Per Keyword in Google AdWords?

The minimum bid per keyword is 5 cents.

What is the Most Money Google Can Make For Each Click?

Google can make up to $50 per click from PPC keyword bids

What is the Most Expensive Keyword Category?

Insurance keywords are by far the most expensive. The Google AdWords keyword categories with the highest volumes and costs, such as the “insurance” category, represent businesses with very high lifetime customer value – in other words, industries like these are willing to pay a lot to acquire a new customer because the long term pay out in so beneficial.

What is the Top CPC for Insurance Keywords?

The top CPC for insurance keywords is $54.91.

What is the Highest Cost-Per-Click for Loan Keywords?

The highest CPC for loan keywords is $44.28.

What is the Top Cost-Per-Click for Mortgages Keywords?

The top cost-per-click for mortgage keywords is $47.12.

What is the Greatest CPC for Attorney Keywords?

The greatest CPC for attorney keywords is $47.07.

What is the Highest Recorded Cost Per Click for Credit Keywords?

For credit keywords, the highest CPC is $36.06.

What is the Top CPC for Lawyer Keywords?

The highest cost-per-click for lawyer keywords is $42.51.

What is the Greatest CPC for Donation Keywords?

The top largest cost-per-click for donation keywords is $42.02.

What is the Top CPC for Degree Keywords?

The greatest cost-per-click for degree keywords is $40.61.

What is the Top CPC for Hosting Keywords?

With hosting keywords, the highest CPC is $31.91.

What is the Largest CPC for Claim Keywords?

The top CPC for claim keywords is $45.51.

What is the Top CPC for Conference Call Keywords?

The largest cost-per-click for Conference Call keywords is $42.05.

What is the Highest CPC for Trading Keywords?

The greatest CPC for trading keywords is $33.19.

What is the Top CPC for Software Keywords?

The highest cost-per-click for software keywords is $35.29.

What is the Top CPC for Recovery Keywords?

The largest cost-per-click for recovery keywords is $42.03.

What is the Top CPC for Transfer Keywords?

The maximum recorded cost-per-click for transfer keywords is $29.86.

What is the Highest CPC for Gas & Electric Keywords?

For gas & electric keywords, the largest recorded CPC is $54.62.

What is the Top CPC for Classes Keywords?

The greatest cost-per-click for class keywords is $35.04

What is the Top Cost-Per-Click for Rehab Keywords?

The highest CPC for rehab keywords is $33.59

What is the Greatest CPC for Treatment Keywords?

The greatest cost-per-click for treatment keywords is $37.18

What is the Top CPC for Cord Blood Keywords?

For core blood keywords, the highest cost-per-click is $27.80

This Infographic is Property of WordStream, Inc.

WordStream is a provider of PPC management software and PPC tools.